Former Nintendo Executive Says Amazon Once Requested 'Illegal' Price Discounts

Amazon once tried to pressure Nintendo to break the law, says former Nintendo of America President Reggie Fils-Aimé. At a recent NYU lecture, he describes a conversation with an Amazon executive, Kotaku reports: "Amazon was looking to get bigger into the video game space," said Fils-Aimé. "Amazon's mentality back then is they wanted to have the lowest price out in the marketplace, even lower than Walmart... Essentially what Amazon wanted (was an) obscene amount of support, financial support, so they could have the lowest price and beat Walmart. I literally said to the executive, 'You know that's illegal, right? I can't do that'...."

At the time, the Wii and DS were Nintendo's best selling hardware in history. Amazon originally sold books, but in the 2000s rapidly expanded with cheaper discounts to became a one-stop shop for almost everything. Everything except Nintendo, that is.... "Literally we stopped selling to Amazon," Fils-Aimé continued, "and it's because I wasn't going to do something illegal. I wasn't going to do something that would put at risk the relationship we have with other retailers."
"The two sides have since made amends," notes the Verge, "and you can buy a Switch 2 through Amazon. But for a long time, Nintendo consoles had been largely unavailable on the site."